What are Web Standards, and Why Follow Them?
Web standards are guidelines established by the W3C (World Wide Web Consortium) and other organizations, that are used to create and understand web-based content.
In order for the web to be accessible to as many people as possible, the most fundamental technologies that power the web must be compatible with one another and allow any hardware and software used to access the web to work together.
How does your business benefit from adopting web standards?
- Lower development costs:
This is due to simpler development and maintenance using more semantic and structured HTML. The one site will work with all major browsers, cutting down development costs. - Lower hosting costs:
Less HTML results in smaller file sizes and quicker downloads. Smaller file sizes mean lower bandwidth which will lower hosting costs. - Increase in usability:
Your customers will find your site renders and download faster due to the smaller file size. This will encourage them to respond and show more interest in what you have to offer. - Increase in accessibility:
Semantic HTML, where structure is separated from presentation, makes it easier for screen readers and alternative browsing devices to decipher the content. - Increase in search ability:
Semantic HTML, where structure is separated from presentation, makes the content represent a larger part of the total file content. Combined with semantic markup this will improve search engine rankings. As your site search ability increases, your client base will too! - Better brand control:
When presentation is separated by content, you have much better control over the branding of your sites. Your sites that channels content to conventional browsers, on PDA and mobile phones can be controlled by just changing the style sheet(s).
EliteSouth Web Design creates and codes websites for businesses, individuals, and organizations with web standards in mind.
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EliteSouth Web Design is a Savannah Web Design company that designs and codes websites for businesses, individuals, and organizations.
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